Cotton Council International (CCI) Indonesia, a non-profit trade association that promotes United States (US) cotton fiber and manufactured cotton products worldwide under the COTTON USA trademark, held its sixth annual COTTON DAY in Jakarta. Themed “Your Partner for Prosperity”, the event included seminars and fashion shows to celebrate US cotton and provide a forum for all industry players to network and drive the transformation of the textile industry in Indonesia. “CCI has always been committed to providing support for businesses in the textile industry by presenting textile products that prioritize quality, sustainability and transparency. At COTTON DAY 2022, CCI wants to provide information that can help our partners run a sustainable business while building hands-on networks. This event is part of CCI's commitment to collaborate with industry players and experts to advance the country's textile industry through the use of US cotton." said Dr. Anh Dung (Andy) Do, CCI representative in Indonesia.

The COTTON DAY 2022 event was also attended by Dr. Anh Dung (Andy) Do as CCI representative in Indonesia; Michael F. Kleine as Deputy Chief of Mission, U.S. Embassy of Jakarta; Razvan Oancea as Senior Director, Asia, Cotton Council International; John King as Senior Vice President, Olam Agri Americas (ACSA); Lorena Monteiro as Head of Merchandising, Cargill (ACSA); Bruce Atherley as Executive Director of CCI and many other industry experts.

Through a series of seminars held from 14.00-16.00 WIB, experts from various parts of the world will conduct in-depth discussions regarding the textile industry at home and abroad.

The COTTON DAY 2022 event will also be enlivened with fashion show sessions from 12 COTTON USA™ partners in Indonesia (COTTON USA™ Licensees and USCTP Members) and Indonesian Fashion Brands/Designers. The 12 participating partners include PT Bateeq Retailindo Utama, PT Dan Liris, PT Sri Rejeki Isman Tbk, PT Primayudha Mandirijaya, PT Sinar Pantja Djaja, PT Sari Warna Asli Textile Industry, PT Bitratex Industries, PT Lucky Print and PT Benang Citra Indonesia, PT Apac Inti Corpora, PT Argo Manunggal Triasta & PT Grand Textile Industry, PT Bandung Djaja Textile and PT Hakatex.

In addition to its annual event, COTTON DAY, CCI also presents various initiatives and programs as part of its commitment to increase public attention to the importance of high-quality cotton, especially cotton from the US which has been used as the basic material for the manufacture of various international fashion brands in the world, including in Indonesia.

One of them, the COTTON USA SOLUTIONS® CCI consultancy supported by a technical team of spinning experts from around the world, all working with one goal: to help mills derive the best technical and financial value from US cotton.

CCI's team of experts has created five business development programs, providing unmatched expertise informed by work with more than 1,500 factories in 50 countries. Five free programs for COTTON USA™ licensees and U.S. members. Cotton Trust Protocol®l, including Mill Exchange Program, Mill Mastery Course, 1 to 1 Mill Consults, Technical Seminar and Mill Studies.

Launched in 2020, U.S. The Cotton Trust Protocol® is designed to set a new standard in sustainable cotton production where full transparency is a reality and continuous improvement to reduce our environmental footprint is the ultimate goal.

It is the only system that provides quantifiable and verifiable goals and measurements and drives continuous improvement in six key sustainability metrics - land use, soil carbon, water management, soil loss, greenhouse gas emissions and energy efficiency. It is also the first sustainable cotton fiber in the world to offer article-level supply chain transparency to all members.

COTTON DAY also explains the benefits of joining the COTTON USA™ licensing program. To be eligible for the COTTON USA™ license, products must contain at least 50% cotton and 100% cotton must be US cotton. Currently there are more than 40 COTTON USA licensees in Indonesia from various sectors such as spinning, fabric manufacturers, garment manufacturers and local brands.