Even though faced with severe challenges and the threat of a recession, the Indonesian economy was able to grow positively by 5.31% (yoy) in 2022. One of the sectors that has become a catalyst in driving the performance of the national economy is the Textile and Textile Products (TPT) and Footwear industry. . In 2022, the TPT trade balance performance experienced a surplus of USD 3.71 billion, an increase of 3.34% compared to the previous period. Likewise with footwear, which experienced a surplus of USD 1.03 billion, an increase of 41% compared to the previous period. The United States and Europe are still the main export destination countries for these two industries.

Indonesia itself has the potential to become a major market, production base, and export center for the world's TPT and footwear industries, with many advantages. Indonesia is a country with the 16th largest economy in the world, has a very small chance of a recession of 3% in 2023, has a very large domestic market with a population of 273 million, a significantly increased demographic bonus, and economic conditions. relatively stable political and economic

Representing the Coordinating Minister for the Economy Airlangga Hartarto, Deputy for Coordinating Commerce and Industry Ali Murtopo Simbolon gave a speech regarding Government support through various policies as an effort to attract foreign investment and improve the business climate in Indonesia through trade agreements at the Adidas Global Partner Summit, Tuesday (21 /03).

Adidas Indonesia is one of the largest contributors to exports of the textile and footwear industry and has realized exports in 2022 worth USD 2.54 billion. In fact, exports to European countries reached USD 826.6 million or the equivalent of 33% of total exports.

High competitiveness is the key to achieving optimal export performance. Nevertheless, the import of raw materials becomes an inseparable part. The challenge of supply chain integration is very important to be resolved immediately.

"The implementation of the Adidas Global Partner Summit is the right momentum in realizing a more competitive upstream and downstream integration of Indonesian textile and footwear industries. For this reason, I invite all principals and top executive partners of the Adidas Group who are present at this time not to hesitate and immediately invest in filling the void in the Adidas Indonesia supply chain so that Indonesia is able to move as the main market, production base and export center for the TPT industry and world footwear," said Deputy Ali.

The Adidas Global Partner Summit activity is the highlight of an executive meeting with Adidas partner companies and potential investors who will invest in Indonesia. The event took place on March 21, 2023 and was attended by Adidas CEO Bjorn Gulden and Adidas COO Martin Shankland.