The trend of 'sustainable fashion' is increasingly showing its existence in the homeland fashion industry as a revolution that will make this industry more sustainable. Sustainable fashion generally goes through several stages of production, but has better durability, and higher quality.

The whole process is carried out in a responsible and environmentally friendly manner. Not only environmentally friendly, sustainable fashion is also committed to creating healthy work practices for its workers.

Highlighting the topic of sustainability and the circular economy, Lenzing Indonesia through the Indonesia Circular Economy Forum (ICEF) as a forum that brings together stakeholders to discuss the implementation of the circular economy in Indonesia held a webinar "The Future of Sustainable Fashion in Indonesia" with Luckytex Indonesia, fabric mills provider of materials. environmentally friendly, H&M Indonesia, a global fashion brand, and Nicoline Patricia Malina as the owner of the local brand LANIVATTI. Through the webinar held on July 21, 2021, the speakers explained how sustainable fashion is an important commitment for all parties involved in the fashion and textile industry in Indonesia.

Lenzing Group's TENCEL™ fibers were introduced as the initial foundation for building an eco-friendly textile industry. TENCEL™ fiber, which is the main ingredient in yarn and fabric, is made from wood pulp from sustainably managed industrial forests and is FSC® or PEFC™ certified. The TENCEL™ natural fiber manufacturing process has a closed-loop production concept. This process converts pulp into cellulose fibres, by optimizing resources and reprocessing waste waste into energy for re-production. Because it is made from natural basic ingredients, clothing products containing this fiber are able to decompose back into nature, making it safe for the environment and can reduce pollution.

“Lenzing sees that every company must take concrete steps to implement sustainability according to their respective capacities. In addition to providing environmentally friendly fiber options, we are also excited to offer a new product, TENCEL™ Carbon-Zero, as a continuation of Lenzing's commitment. In addition to maintaining sustainability in the fiber we produce, we are also aware that not all emissions can be avoided or eliminated. This is what motivates us to take action on a global and local level and we see an opportunity to support CO2 emission reductions around the world including Indonesia. The concept of carbon offsets through offsets helps to reduce carbon through verified climate finance projects,” Winston A. Mulyadi, Head of Commercial Textile, SEA & Oceania of Lenzing (Lenzing Group is a producer of TENCEL™ fiber materials).

Of course, Lenzing as a fiber producer cannot reach consumers directly. Comprehensive cooperation is needed with parties involved in the fashion industry such as fabric manufacturers, who can convert the resulting fiber into yarn, then into fabric. This is where Lenzing's business partners act as representatives to reach local brand owners and consumers. One of them is Luckytex Indonesia, an integrated textile manufacturing company that produces various types of yarn, fabric, and printing for fabrics.

“Luckytex Indonesia provides a wide selection of types of materials, printing techniques, to various finishings to be able to provide various choices for brands and consumers. We also have initiatives to make our production more circular to provide less environmental impact such as reducing wastewater by recycling wastewater to be reused in the production process and also we are constantly innovating to provide more choices of sustainable materials. We are also in the process of replacing our energy sources with renewable sources.” said Sarlita, Marketing Manager of Luckytex Indonesia.

Through this event, H&M Indonesia also announced a sustainability strategy that has been planned until 2040 that can inspire customers to choose sustainable and affordable fashion products. As of 2020, 64.5% of the materials used by H&M in its collections are recycled or sourced more sustainably (sustainably) such as recycled polyester, TENCEL™ Lyocell, and also LENZING™ECOVERO™, with the hope that by 2030, H&M can use 100% of raw materials that are sourced more sustainably (sustainably) in all of their collections. H&M's commitment to establish a sustainable fashion ecosystem also aims to minimize the impact on the environment.

H&M's sustainability focus consists of three main parts: Leading the change (encouraging innovation and transparency to amplify positive impact in collaboration); Circular and climate positive (building circularity into every stage of the value chain, from design, materials used, processes, and how consumers treat and dispose of products), and Fair & Equal (providing equal opportunities to all).

Karina Soegarda, Communications & Sustainability Manager of H&M Indonesia also added; “To achieve our goals, one of the important elements for H&M is collaborating with partners who share the same vision in building a sustainable fashion future. All of the innovations and materials we use can be seen on the hang tags listed on all of our collections. TENCEL™ Lyocell fibers have become the top choice for the H&M Group. For the Spring 2021 collection, H&M is taking a new step in our sustainability efforts, by increasing our selection of new innovative materials such as Agraloop™ Biofibre™, as well as using materials such as organic cotton, organic linen, recycled polyamide and of course, TENCEL™ Lyocell.”

In addition to representatives from international fashion brands, this webinar also features Nicoline Patricia Malina, Photographer & Founder of NPM Photography, Creative Director of LANIVATTI. LANIVATTI has a long-term commitment to environmentally friendly business practices. LANIVATTI's business initiatives include using sustainable materials that minimize environmental impact, minimizing the number of synthetic components that enter the LANIVATTI clothing collection, and introducing ethical and environmentally friendly manufacturing processes to reduce its carbon footprint.

Nicoline Patricia Malina, Photographer & Founder of NPM Photography, Creative Director of LANIVATTI revealed that LANIVATTI takes a mindful and thoughtful approach to bringing out products that are timeless, as they only produce what is needed and can be used for an unlimited amount of time.

“We don't just make a collection of clothes to fill the wardrobe of consumers. 80% of the collection is handmade at our Atelier in Jakarta, with quality materials that are durable and we also think carefully about the use of each of our designs. LANIVATTI is proud to partner with Lenzing who uses wood and pulp from forests that are responsibly managed and certified to be from sustainable sources for more than 80 years and also the fiber they produce comes from wood pulp, with 100% natural resources. are renewable, which means at the end of their life cycle, fibers can reenter the ecosystem so they come from nature and can come back into nature.” explained Nicoline.

Collaboration between upstream and downstream players in the textile industry is undeniable. Full support from local authorities is also needed to realize a system and production chain that is friendly to nature. In the end, the commitment of consumers is also what drives this entire ecosystem so that the fashion industry continues to be a sustainable industry.