The garment and textile industry is one of the industries that continues to operate in the midst of the Covid-19 pandemic. The Ministry of Industry (Kemenperin) notes that the export performance of the textile and textile products (TPT) industry was recorded at USD 10.55 billion in 2020.

Meanwhile, from year to year, the absorption of labor in the textile industry sector continues to increase.

The absorption of labor in this industry also continues to increase. In 2018 it reached 1.7 million workers. In 2019 it rose to 2.8 million workers, and in 2020 it increased to 3.9 million workers. A number of national small and medium garment industries (IKM) continued to boost their production in the midst of the pandemic. In addition to maintaining productivity, the small and medium-scale garment and textile industry strives to supply national needs and prevent the invasion of imported garments and textiles by improving product quality.

"Before entering the market, it has passed very strict quality control so that consumers can really feel the best quality," said Marketing Manager of PT. Magnificently Beautiful International Clothing Nanang Hidayat.

This Lovella garment manufacturer claims to use the highest quality raw materials, namely microtex dispersion which is thicker, softer, smoother. ''The quality of a comfortable and good sleep is not only determined by whether or not the foam used is soft, but also influenced by the sheets and bedcovers which are elements of the bedroom,'' he said.

He said, there are many aspects that need to be considered before buying good quality sheets and bedcovers. These aspects include the materials used, as well as the appropriate design choices. "Pricing is also not too expensive, especially in the midst of economic difficulties caused by the current Covid-19 pandemic," he said.

Nanang said that the production facility in Bandung, West Java already uses print dispersion technology which also produces more durable colors. Like other small industries, Lovella also uses marketplaces such as Shopee, Tokopedia, Zalora, Blibli and Lazada to increase sales in the domestic market.