Local fashion brand Erigo will hold a fashion show at New York Fashion Week (NYFW) 2022 in September. Welcoming 10 years of working in the fashion industry, Erigo became the first Indonesian brand to have the opportunity to represent Indonesia at the biggest fashion show.

CEO & Founder Erigo Muhammad Sadad, said this was an opportunity to introduce the works of Indonesian sons to a much wider market.

“So we happened to have a team there that held fashion week several times as well. We see this is an opportunity for us. I want to try doing more. Of course, with the support and support from Shopee, we can be there," said Sadad.

For NYFW, Erigo has prepared Erigo X which will exclusively be shown at the moment.

"Erigo X is a brand that presents the latest trends such as daily wear, active and formal wear that adapts gender neutral elements. Wrapped in a high fashion design with sustainable materials, the Erigo X is an affordable fashion collection,” Sadad continued.

The collection that will be demonstrated can be watched on Shopee Live and can also be purchased at Shopee.

“Shopee is proud to see local products appear on the world stage. We hope this will be a good track record and can be followed by more local MSMEs. Erigo's success inspires us to continue to support more local MSMEs to go global," said Handhika Jahja, Director of Shopee Indonesia.

To enliven New York Fashion Week the Show Spring/Summer 2022, Erigo has hooked up with several Indonesian celebrities and influencers.

They are Gading Martin, Luna Maya, Enzy Storia, Febby Rastanty, Denny Sumargo, Alika Islamadina, Uus, Arief Muhammad, Ayla Dimitri, and Den Dimas, to introduce local products made in Indonesia that can compete with the global fashion market share.