Following up on the findings and targets of the United Nations which must reduce global carbon emissions by 45% by 2030 to 0% by 2050, Strauss & Co encourages the European Union to be more ambitious and to realize a global Sustainability Alliance. Jeffery Hogue, Levi Strauss & Co, Chief Sustainability Officer, said that the world must move forward on this.

The European Union is serving more aggressive targets by Levi and 170 other corporate and CEO investors. They implemented an open letter asking the heads of state of the European Union and the Commission to set a goal of at least 55 percent of the EU 2030 to reduce greenhouse gas (GHG) emissions, making it climate neutral by 2050.

Levi also aims to improve the performance of its supply chain, which accounts for 63 percent of its total carbon footprint. It holds that by 2025, it will remove 40 percent of the carbon in the supply chain, meet the goals set by new producers and expand collaboration with IFC, a private sector development organization in developed countries.