Being a natural and environmentally friendly fiber brand, TENCEL fiber, in collaboration with one of the partner yarn and fabric producers, PT Laksana Kurnia Mandiri Sejati (LAKUMAS), is participating in the fashion world in Southeast Asia dedicated to traditional woven fabrics for the first time. TENUN Fashion Week will be held on October 15 to 17, 2021 virtually.Through this style competition event, TENCEL and LAKUMAS will present a number of experts in the textile and weaving industry who are full of inspirational stories. This event will share about innovation and creation of woven products with environmentally friendly and sustainable materials. Not only that, this program is also held to empower women weaving activists so that they can have a positive economic and social impact on their communities.

With a discussion session entitled "Innovation in Woven Textile", on the first day of TENUN Fashion Week, Erick Halim, as Marketing Director of LAKUMAS will give an explanation about the company's initiatives to empower women weaving activists. Through the discussion session, information about the innovations and advantages of woven products with TENCEL™ fiber will be presented. This session will be attended by experts in the textile sector, Celia Elumba, representatives from the Philippine Textile Research Institute (PTRI), and Dr. Sitthichai Smanchat, from Ubon Ratchathani University, Thailand.
Presenting the beauty of Southeast Asian weaving. TENUN Fashion Week 2021, Appreciation of Women Activists in Southeast Asia, Off the Loom Collection by Edric Ong (Doc. Edric Ong)
"This Candimas thread has been widely used by weavers throughout Indonesia for a variety of traditional fabrics -- from Sumatran Songket, Pekalongan Batik, to Ikat Weaving from NTT. TENCEL™ fiber makes Candimas yarn has many advantages. Apart from bright colors, quality, durability , to the ease of processing with other textile materials, making this woven fabric not only special but also environmentally friendly. We believe that natural materials such as TENCEL™ fiber can create a more sustainable weaving and textile industry from an economic and social perspective, "said Erick."

Being the main material for making yarns and fabrics, TENCEL fibers are made from wood pulp from certified and sustainably processed industrial forests. Processed with environmentally friendly materials, this textile product can be decomposed back into nature, making it safe for the environment and reducing pollution.
"As actors in the textile industry, we at Lenzing see woven products as a cultural heritage that needs to be empowered, including the activists. We are very happy and enthusiastic to be able to provide support for LAKUMAS, as one of the partners who continues to be committed to empowering women weavers throughout Indonesia even Southeast Asia, to innovate to create woven products that are not only economically valuable, but also friendly to the Earth," said Mariam Tania, Marketing and Branding Manager for Lenzing Group, Southeast Asia and Oceania.

For a long time, the history and culture of the people of Southeast Asia has been expressed through the beauty and diversity of traditional woven fabrics. The industry, which is dominated by the majority of women, is going through a challenging situation at the moment. Therefore, it is necessary to have support from various parties to survive and develop, through innovation and technology, for the community of women weaving activists.
The TENUN Fashion Week event can be watched virtually through TENUN Fashion Week's Facebook and YouTube pages. The event will start every 18.00 WIB, starting on October 15, 2021.