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PT Trisula Textile Industries Tbk (BELL) seeks to improve its business performance in 2022 as the domestic textile industry begins to recover. Although he has not clearly stated the performance target, R Nurwulan Kusumawati, Corporate Secretary of BELL, said that the hope of improving the performance of the national textile industry this year is believed to have an impact on improving BELL's performance, which is better in terms of sales and profits. BELL continues to implement various strategies and look for existing opportunities to continue to adapt in the era of the Covid-19 pandemic that has not ended. One of BELL's strategies is to aggressively conduct omnichannel sales, both online and offline.

BELL will also continue to innovate according to the company's expertise in customized orders for textile, uniform, and retail products according to needs while continuing to see the latest prospects and conditions.

Also Read: Trisula Textile Industries (BELL) Optimistic of Increasing Performance in 2022

“The opportunity for BELL is still very wide to get uniform orders from both the government and the private sector. With maintained quality, we can win the trust of customers," said Nurwulan, Friday (7/1).

He added, BELL helped develop its business by following current developments where online shopping trends began to increase. Therefore, BELL also continues to maintain good relations with its customers, strives to develop new products according to customer needs, and continues to pay attention to sustainable production processes.

Regarding online sales, BELL has released the online shopping platform which is also a one-stop solution for Trisula Group products and products outside the Trisula Group. Products sold include clothing, fabrics, furniture, and property goods.

Nurwulan said that his party was still calculating the contribution of the channel to BELL's total sales. "We hope that this platform can contribute to better performance for BELL sales," he added.

Not only at, BELL also sells its products through various other marketplace platforms, such as Shopee, Lazada, Tokopedia, and so on. As for the third quarter of 2021, BELL's online sales rose by 38.4% (yoy).

On the other hand, BELL also continues to boost offline sales considering that malls or retail stores in Indonesia have started operating normally. It is hoped that the combination of online and offline sales can have a significant impact on BELL's performance this year.

Regarding the need for capital expenditure (capex) or capital expenditure in 2022, Nurwulan admitted that his party is still carrying out the calculation process. Apart from that, he mentioned that BELL's capex plan this year is aimed at revitalizing machines that will support quality, efficiency, and product development.

For the record, per quarter III-2021, BELL's net sales fell 32.22% (yoy) to Rp 293.65 billion. On the other hand, BELL was able to achieve a net profit attributable to owners of the parent entity of Rp. 2.80 billion, in contrast to the results per quarter III-2020 where the company lost Rp. 1.58 billion.