Actress Marsha Timothy, launched her first collaboration with a local fashion brand from Bandung, Calla The Label. This collection, which is made from natural tencel fibers, consists of a dress, pants, shirt, and vest/outer set. Entitled “JOURNEY”, Marsha Timothy and Calla The Label presented an elegant yet minimalist concept, which was expressed in maple leaf motifs and waves. In some cultures in Asia, maple leaves are interpreted as a symbol of love and strength. Maple also describes the magic and sweet moments that arise in everyday life. Marsha said, this motif wants to convey the message that strength and love can bring a lot goodness in life.

The wave motif is inspired by the philosophy that waves don't always have high tides and waves.

The waves can also bring a peaceful feeling to the heart and mind. Similar to the life we ​​live, says Marsha, there are hard times, but there are also good times.

The ups and downs of the waves depict human life which is full of adventure. The wave motif depicts human life which is full of adventure and dynamics. The entire collection in collaboration with Marsha Timothy and Calla The Label is made using environmentally friendly materials, namely tencel fiber. The fiber made from wood pulp and is the basic material for making this yarn has a number of advantages that can add value to clothing products.

The Calla The Label collection made of tencel fiber has the characteristics of a soft texture, bright and long-lasting color, and is safe for sensitive skin. This fiber also has good air circulation, so it keeps clothes dry and prevents bacteria from building up.

"Through the latest collection of collaborations called Calla The Label, Marsha Timothy, and tencel fiber, we continue to be committed to responding to consumer desires for clothing products that are both stylish and friendly to nature. Not only are they made with natural and certified materials, tencel fibers are also produced responsibly. and has very little waste," said Margret Marito, Marketing & Branding Manager, SEA & Oceania at Lenzing Group.

Meanwhile, Yeri Afriyani, Founder of Calla The Label, also said that this collaboration aims to continue educating the public about the benefits and importance of choosing fashion products that are designed responsibly. More than that, fashion products must also bring more positive goodness and be able to empower the local economy to rise and progress.

"Collaborations initiated by Calla The Label are steps and steps for us to continue to contribute and support a more sustainable textile industry economy," said Yeri.

At the end of 2021, Calla The Label became one of the local fashion brands that was also committed to supporting Lenzing's vision to create a carbon-emission-free future for the textile industry by 2050.

Calla The Label will design and release a special clothing collection made from Tencel Carbon-Zero fibers. This collaboration is in line with Calla The Label's vision to realize a greener fashion ecosystem in Indonesia and reduce carbon emissions that affect the world's climate.