Textile sales of PT Trisula Textile Industries Tbk on digital channels in 2021 grew by 38.4% compared to the same period in the previous year. The company developed a digital channel by creating Yukshopping.com with Trisula Group, as well as through various e-commerce in other market locations. Nurwulan Kusumawati, Corporate Secretary of Trisula Textile Industries, said the company continues to see business opportunities during the digital transformation period by developing product sales in online stores and conventional retail stores.

“We have sold BELL products through various shopping platforms and we have even created an integrated platform for all products from Trisula Group. The goal is that we can continue to adapt quickly in adjusting people's shopping patterns and improve the company's performance," said Nurwulan in Jakarta, Wednesday (2/3/2022).

According to McKinsey & Company's 2021 The State of Fashion 2021 report, consumer behavior has shifted over the past year as mobility is restricted and stores are closed around the world to prevent the spread of the coronavirus. Digital consumption continues to dominate and grow in 2021 so companies need to grow and encourage consumers to connect. Meanwhile, 71% of fashion executives expect business in online channels to grow by more than 20% by 2021.

Seeing this, Trisula Textile Industries is aggressively continuing to develop its business in online channels. Starting from its retail products, namely JOBB and Jack Nicklaus to fabric products. This textile issuer whose shares are coded BELL and Trisula Group strengthened its online sales by launching Yukshopping.com last year.

BELL has also marketed its products at market stores, such as Shopee, Lazada, Tokopedia, and so on and has been aggressively marketing its products on social media and the official website as a means of supporting online sales. “We continue to carry out various strategies to improve BELL's performance, including strengthening online sales. Until 2021, online sales of BELL retail products, namely JOBB and Jack Nicklaus, have increased by 38.9% compared to the same period in the previous year," explained Nurwulan.

On the other hand, BELL also continues to expand and increase offline sales through retail stores. The company is optimistic that the conditions in 2022 will be better than in previous years with retail stores and shopping centers have started to reopen. "In the future, the company will develop omnichannel, namely online and offline. "Through various innovations and product quality, BELL is sure that it will continue to improve BELL's performance," said Nurwulan.