The Bandung Regency Government (Pemkab) said that one type of clothing that became Indonesia's cultural heritage, namely the sarong, needed to be preserved in order to revive the passion of the textile industry.. Assistant for Economics and Development for Bandung Regency, Marlan, said that Majalaya District was a center for sarong producers in Bandung Regency, which was well known at its time. So, according to him, the preservation of this sarong needs to be accompanied by innovations from textile industry entrepreneurs.

"The quality of Majalaya sarongs is quite good, so it takes creativity from sarong entrepreneurs to face the times," said Marlan in Majalaya, Bandung Regency, West Java, Thursday.

The Nuswantara MSME Forum (FUN) held the Majalaya Sarong Festival at The Matic Mall in Majalaya District, Bandung Regency, Thursday. The festival was held in order to revive the economy of the Majalaya area, which was once known as the "city of dollars" because of the sarong producers.

In addition to the exhibition of sarongs with various motifs and patterns, the festival also presents a fashion show with the theme of clothing made from sarongs from Majalaya. Then various Sundanese cultural arts performances, including pencak silat, were also held with the theme of the sarong.

"Through the Majalaya sarong festival, it is hoped that the Majalaya sarong will be revived, previously the Majalaya sarong was very famous," said Marlan.

Meanwhile, Head of the Bandung Regency Dekranasda Emma Dety Permanawati said the COVID-19 pandemic was a challenge for gloves manufacturers.

So he encouraged sarong manufacturers to increase innovation and creativity to maintain their business. "For that, in marketing, you can use social media or applications," said Emma.

He also plans to build a sarong gallery in Bandung Regency, as an event or place to promote sarongs from Majalaya and its surroundings.

"The production of Majalaya sarongs is part of the national identity. So the marketing process is carried out from upstream to downstream," said Emma.

He also hopes that the festival will be a momentum to promote sarongs as Indonesian cultural heritage. Besides being able to revive the sarong business, according to him, sarong products are part of a modern lifestyle and can empower the community's economy.