Technological developments have made everything simpler and more instantaneous. By using technology, everything can be solved in practical and efficient ways. The existence of technological advances is also used by entrepreneurs to develop their businesses. Of course, by switching to digital forms for their offering and selling strategies. As did Knitto, a textile company located in Bandung, Semarang and Yogyakarta. Starting from Knitto's vision to provide the best service by making it easy for customers, the idea to create an online fabric shop emerged.

Putri Puspitasari as supervisor of PT Knitto Tekstil Indonesia said, at the beginning of its establishment in 2014 Knitto was a fabric shop that operated traditionally like other fabric shops.

Until finally in 2021, Knitto launched an e-commerce that makes it easy for customers to shop at an online fabric store called the Customer Portal.

This website makes it easy for consumers to be able to check fabric stocks in real time, order fabrics at all Knitto store branches spread across 3 different cities.

"Knitto also regularly shares tips about the fashion business and knowledge about fabrics on Instagram @knitto.textiles, which now has more than 119,000 followers," he said, Wednesday (23/3/2022).

In addition, customers can also view the status and delivery of orders such as order processing status, purchase history, material calculator and receipt number.

Consumers can also easily obtain information about fabric products, request fabric samples to get a price list.