As Idul Fitri 2022 approaches, textile issuer PT Trisula Textile Industries Tbk (BELL), a subsidiary of PT Trisula International Tbk (TRIS), is optimistic that it will achieve higher sales compared to the Eid period in the previous year. Santoso Widjojo, President Director of TRIS, said that ahead of Eid, the condition of outlets at BELL retail stores is getting better this year. "We are optimistic that with conditions getting better than in previous years, with the momentum of this Eid, it is hoped that it will be more crowded with many people buying new clothes," he said, Monday (18/4).

He explained that the company has also prepared a number of business strategies for this Eid, including focusing on existing markets, both in the export and domestic sectors. In addition, the development of new products and new business models is also continuously carried out to serve market needs.

Another strategy, namely TRIS and BELL together with Trisula Group, is also developing digital marketing and the Yukshopping.com e-commerce platform, as an online gateway for Trisula group products.

"The existence of e-commerce can also adapt to current consumer spending patterns, as well as improve online sales performance and become a one-stop-solution that sells various Trisula Group products such as clothing, fabrics, and furniture," he explained.

BELL Chart by TradingView Thus, the company will continue to develop digital marketing platforms and marketing strategies actively on social media to increase brand awareness. "We will continue to establish an integrated and synergized work system for each business process to optimize profits," he said.

With this strategy, TRIS through its subsidiary, namely BELL, is preparing for Eid momentum through BELL retail products, namely JOBB and Jack Nicklaus. "However, regarding current sales projections, we are still looking at the existing conditions, where we see conditions that are getting better and several sectors of the industry," he said.

For additional information, this year, TRIS targets to achieve 8% performance growth this year. As for capital expenditure, his party has prepared funds of around Rp. 21.5 billion which is allocated for rejuvenating old machines and purchasing new machines to support production needs.