Sustainable fashion is one of the focuses of the Muslim Fashion Festival (MUFFEST) 2021. In collaboration with a sustainable rayon fiber producer, Asia Pacific Rayon (APR), a fashion show themed "Sustainably Modest" was held on Saturday (27/3/2021), in Kota Kasablanka, Jakarta.
In this fashion show, APR collaborated with three Indonesian brands, namely Geulis, Inen Signature, and Salt n Paper. The three of them showcase sustainable fashion trends in their 30 ready-to-wear collections of Muslim clothing that can be a style inspiration during the month of Ramadan.
The entire collaboration collection uses the main raw material for viscose-rayon, which is produced by APR. Sheila Rahmat, Head of Marketing Communication for Asia Pacific Rayon, explained that viscose-rayon fiber has renewable, biodegradable and traceable properties.
"APR continues to support the potential of the domestic modest fashion market to revive the textile industry, creative industry, and SMEs in the midst of conditions due to this pandemic," he said.
With the passion to produce environmentally friendly works, Inen Signature displays 10 new collections that use materials from natural and environmentally friendly fibers. Themed Secang Enchantment, Inen combines ecoprint with APR viscose-rayon fiber and uses natural dyes in the form of Secang wood and 10 kinds of leaves to produce a feminine collection.
Meanwhile, Geulis presented something different in a fashion show with the theme 'HARU' which means spring. Geulis combines APR viscose-rayon fiber with a touch of Japanese embroidery techniques and modern lines of patterns to create a collection of modern casual and classic styles.
“This collaboration challenges us to create a collection of viscose-rayon APR which has a good texture but still shows Geulis characteristics. This shows that there are more variations and innovations of rayon clothing for various style needs, from casual to formal, "said Markus Happy Ganesha, Geulis Marketing and Communication Manager.
Meanwhile, a brand that focuses on the male segment, Salt n Paper features 10 ready-to-wear collections with casual to modern styles using fabrics made from APR viscose-rayon fiber. The theme of Everything Indonesia was carried out in the collection presentation, from the materials used to designs with a thick Indonesian nuance.