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As part of efforts to prioritize the Environmental, Social and Governance (ESG) sector, Matahari ("the Company"; stock code: "LPPF") in collaboration with Asia Pacific Rayon launched a textile waste management program on 16 November 2022. As part of the ESG Project Sunrise Matahari, this program encourages Matahari customers to participate in reducing textile waste through recycling processes for a better environmental future. In the first phase, the program focuses on the Nevada Denim Trade-In, which is held at three Matahari outlets, namely Supermal Karawaci (Tangerang), Metropolitan Mall (Bekasi) and Ciputra Mall (Jakarta).

“Matahari is committed to reducing the amount of clothing that ends up in landfills. We are also working on managing improvements in textile waste management, so that in the end this can benefit those in need.

Therefore, Matahari is very enthusiastic about working with Asia Pacific Rayon and its sorting partners, who have extraordinary experience and expertise in this field and carry out their commitment to recycling fabrics in a sustainable manner," said Terry O'Connor, CEO of Matahari.

“In line with our goal of supporting a sustainable Indonesian fashion and textile industry, Asia Pacific Rayon is pleased to support Matahari in carrying out this eco-friendly program. We provide recycling facilities in the form of two drop boxes at each store with clear instructions for collecting used denim from Matahari customers.

We believe this program will contribute to reducing the amount of 26 tons of textile waste in Indonesia through chemical sorting, tracking and recycling processes," explained Basrie Kamba, Director of Asia Pacific Rayon.

As a continuation of the rebranding efforts, Matahari continues to upgrade its work areas and stores to be environmentally friendly. Matahari is increasing the number of eco-friendly products, using biodegradable shopping bags and has provided paper bags to all of its stores. The company also uses more energy from renewable sources. Matahari will continue this textile waste management program to other outlets throughout Indonesia.

"We care about the planet where we live and through the Denim Trade-In Nevada program, we invite Matahari's loyal customers to be part of the change for a better environment," Terry added.