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The textile fiber brand Tencel launched its first e-commerce platform, Tencel eShop. This online shopping platform is to bridge the gap between producers and end consumers by curating clothing to household textile products from Tencel fibers.

This launch marks a new milestone in digitization, in line with the mission of encouraging consumers to shop wisely. Through this e-commerce, Tencel hopes to provide a reliable source for consumers to buy sustainable products comfortably.

"This pandemic has become a catalyst that accelerates the industry's transformation to digital and greater sustainability," said Harold Weghorst, Vice President of Global Marketing & Branding at Lenzing.

“Consumers choose to shop comfortably from home. Many of them are also rethinking what they really need and looking for sustainable alternatives if possible ".

He said this e-commerce not only offers consumers a unique opportunity to find sustainable clothing and household textiles from various brands in one platform, but also allows consumers to learn about how the raw materials used in their products are produced.

There are more than 200 products made from lyocell and Tencel fibers in the form of denim, footwear to sportswear. E-commerce aims to encourage a paradigm shift towards environmentally responsible production and environmentally conscious consumption of fashion goods and home textiles.

Lenzing said that his party would expand partnerships with various brands in order to increase the diversity of the number of products in e-commerce by the end of 2021.

"We are excited to provide a variety of our services and provide brands and retailers with a platform that can instantly connect to environmentally conscious shoppers," said Florian Heubrandner, Vice President of Global Textile Business at Lenzing AG.

“As we strive to develop solutions for more sustainable textiles, we hope this new e-commerce platform will develop into a way to engage directly with the main consumers of our brand partners. We also hope that consumers will enjoy a platform that is not only comfortable to use, but also supports them to make wise purchases of sustainable clothing and household textile products ”.