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Founder Leenbenka, Daniel Wijaya responded to Shopee Indonesia's policy of closing access to 13 categories of imported goods from China and South Korea. He assessed that this policy was the right step to generate the economic potential of Indonesian-made products. "I think the policy taken by the government and Shopee's e-commerce is right for the economic sustainability of MSME actors," said Daniel in a written statement, Friday (11/19/2021). Textiles are products that are mostly produced and sold by SMEs in Indonesia.

The integration of the textile industry from upstream to downstream is able to create complete resources in production.

The level of creativity and innovation in this industry is also increasing.


Especially for the Indonesian millennial generation, who often observe world fashion trends.

"We as MSMEs want to provide the best quality to consumers at affordable prices," said the 28-year-old man.

Maintaining a business during the Covid-19 pandemic, continued Daniel, is more difficult than building it.

To increase competitiveness, Leenbenka, which focuses on selling women's fashion products, can survive with the capital of creativity and innovation.


"This is actually the biggest asset of our country. We can make this asset a great opportunity for creative economy businesses that are trending at the global level, including the textile industry," he concluded.


Establishing Leenbenka since 2019, the graduate of international business from a private university in Jakarta dreams of Indonesian MSME fashion products being able to penetrate the Asian market.

"We focus on continuing to follow fashion trends. I am sure that our products can expand at least to Asian countries," he concluded


It is known, Shopee Indonesia's policy of closing access to 13 categories of imported goods from China and South Korea creates a comfortable buying and selling ecosystem for buyers and sellers in Shopee e-commerce.

Head of Public Policy, Shopee Indonesia, Radityo Triatmojo, said that Shopee Indonesia was indeed closing shops selling textile products from abroad.

However, the closure was not due to a policy issued by the government.

"This policy is Shopee's policy, to create a better ecosystem and shopping experience," said Radityo in a written statement, Friday (11/19/2021).

On a separate occasion, the Director General of Domestic Trade at the Ministry of Trade, Oke Nurwan, emphasized that the government did not prohibit foreign traders from selling their goods to Indonesia through the marketplace. Imported products are also still allowed to be sold.

However, the government does ask e-commerce organizers to prioritize local products in every National Online Shopping Day session. If consistent, the textile industry is predicted to recover by the end of the second quarter of 2021.

"In the context of Harbolnas 'Proud to be Made in Indonesia', there is support from the marketplace to prioritize local products, especially MSMEs created by the nation's children," he explained.