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PT Trisula Textile Industries Tbk (BELL) is optimistic about 2022. The company has also prepared various strategies to continue to grow. One of BELL's strategies is to aggressively sell omnichannel, both online and offline. This was done considering that people's shopping patterns were slowly changing and becoming more diverse, so that BELL made good use of every opportunity. R Nurwulan Kusumawati, Corporate Secretary of BELL, said that, reflecting on the current conditions, BELL found good opportunities in omnichannel because malls have started operating normally and shops are almost completely open.

It can be seen that until the third quarter of 2021, BELL offline sales, especially for the JOBB brand, increased by 16% (yoy).

"On the other hand, the level of public shopping has also increased online as shown in BELL's online sales which also increased in the third quarter of 2021 with an overall increase of 38.4% (yoy)," he said, Thursday (30/12).

Trisula Group, which is the BELL holding group, has recently launched an online shopping platform, namely as one of BELL's strategies to adapt to the current shopping pattern of society. also aims to be a one-stop-solution that sells various Trisula Group products, such as clothing, fabrics, and furniture.

In addition, BELL products are also marketed online in other marketplaces, such as Shopee, Lazada, Tokopedia, and so on.

Along with the recovery of community activities and almost all places are allowed to operate normally, this opens hope for business people, especially retailers, to be able to resume operations as usual.

Seeing this opportunity, BELL set a strategy by targeting the location of stores that have the potential to grow and develop to sell various BELL products.

In addition, BELL also believes that the retail segment will experience an increase in demand for JOBB and Jack Nicklaus products.

For information, BELL's performance in the third quarter of 2021 recorded a net profit attributable to the parent company of Rp 2.8 billion or an increase of 277.2% (yoy) with a net loss of Rp 1.6 billion in the previous period.

This increase was driven by BELL's retail performance, both online and offline, which began to improve. In terms of sales, BELL is still dominated by the domestic market around 95%, but BELL's export performance rose 47% compared to the third quarter of 2020.

In the coming year, BELL is optimistic that it can grow better than this year. This is because the current condition of the national economy has begun to improve and various activities have started to run normally.

This is also accompanied by increasingly diverse shopping patterns, both retail stores are starting to open and interest in online shopping is also increasing.

"BELL is optimistic to see these two things by implementing omnichannel sales as the company's strategy to achieve better performance," said Nurwulan.