In order to accelerate the national economic recovery after the pandemic which is dominated by Small, Micro and Medium Enterprises (MSMEs), the Government through the Ministry of Communications and Informatics launched the Digital Technology 4.0 Adoption Program for MSMEs on Friday (13/5). Minister of Communication and Information Johnny G Plate said through this program the government seeks to optimize the potential and productivity of MSMEs by encouraging digitization for MSMEs that still sell offline.
"Why MSMEs? MSMEs were chosen as representatives of the people's economy because they can absorb nearly 97Y6 of the total workforce in Indonesia and contribute 60.42% to the National Gross Domestic Product," said the Minister of Communications and Informatics.
Not only that, he stated that based on data from BPS, in April 2020 there had been an increase in online sales of 480% compared to data in January 2020.
The Covid-19 pandemic has also encouraged the public and the business world to make more use of e-commerce in their business transactions.
"In order to make this program a success, in 2021 the Ministry of Communication and Informatics has facilitated assistance to 26 thousand MSMEs to actively sell (active selling) digitally for manufacturing sector producers in 10 Priority Tourism Areas," he added.
He said the processing sector consisted of Food and Beverages, Wood and Woven Crafts, Textiles and Ready-made Clothing: Furniture, Leather Crafts and Handicrafts and others based on the Indonesian Standard Classification of Business Fields (KBLI) compiled by the Central Statistics Agency (BPS). .
"In 2022, the program will be continued and improved by facilitating assistance to 30 thousand MSMEs to scale up the adoption of digital 4.0 technology for manufacturers in the processing sector in 13 Priority Areas," he said.
He said the 13 priority areas were North Sumatra, Bangka Belitung, Banten, DKI Jakarta, East Java, DI Yogyakarta, Central Java, North Maluku, West Nusa Tenggara, East Nusa Tenggara, Southeast Sulawesi, West Kalimantan, Papua and West Papua.
Further explained, registration for this program can be done at the registration link, namely https://umkms oonline.kominfo.go.id/ registration and registration will take place from 15 - 22 May 2022. For people who want to be involved in this activity, register through the official registration link and be careful of other information on behalf of the Ministry of Communication and Informatics.
It was stated that the MSME registration stages were filling out emails and pro MSMEs, filling out a questionnaire on the need for digital technology adoption and expressing a willingness to take part in mentoring activities for 6 (six) months from May-October 2022.
MSMEs who become mentoring participants will get benefits in the form of a data package for 6 months, access to aggregator applications & applications and online learning materials/learning management systems, as well as free assistance from various digital platforms for 6 (six) months.
"Before mentoring is carried out, first an assessment of the level of need for digital technology adoption among MSMEs will be carried out which is divided into four levels, namely beginner, observer, adopter, and leader levels," said Samuel.
After that, recruitment and training will be carried out for 185 mentoring staff/facilitators who are assigned to the 13 Priority Areas which will take place from 14 - 22 May 2022.
The training for mentoring staff involves resource persons from dozens of digital platform providers in Indonesia which include social commerce, e-commerce, financial technology (fintech) applications, Point of Sales Systems, and technology 4.0 (Virtual Reality, Artificial Intelligence, Big Data Analytics, Cloud Computing). , and others).
With the increase in the level of technology adoption, it is hoped that MSMEs can advance to class and contribute more to the national economy, especially in the process of economic recovery after the Covid-19 pandemic.
In addition, the rise of MSMEs in the manufacturing sector is expected to increase domestic production, increase export value, and support the Proudly Made in Indonesia Movement.
"The launch of this program is expected to synergize and get support from other ministries/agencies as well as local governments, considering that there are still many other MSMEs that still need a touch of assistance in the application of digital technology," he concluded.
