The topic of the waste problem is still hot to discuss at this time, given that the landfill of waste will continue to increase along with the population growth of Indonesia and improper consumption patterns. And one of the concerns as far as the eye can see is textile waste as a result of fashion industry waste.
Chitra Subyakto, Founder and Creative Director of as far as the eye can see explained, "The special attention that triggers As far as the Eye can continue to work, one of which is the sad fact about the earth's current state of waste emergency, especially Indonesia, with annual piles of garbage reaching 13 million tons. In addition, from the large amount of garbage piles every year, 46% of the waste is still unmanaged. Therefore, we consistently carry out various initiatives that allow everyone to participate in responsible waste management while saving the earth. "
As far as the eye can see, the initiative to raise public awareness of the condition of waste, especially textile waste, was demonstrated in an exhibition entitled "Our Home Earth". Fully supported by Wardah & Taco, also in collaboration with Senayan City, this exhibition will be held at Senayan City 1st Floor, Central Jakarta, from 29 April - 1 August 2021.
This exhibition involves the community to jointly change behavior, create ecosystems, and become an environmentally friendly community based on 4 principles, namely (1) reduce, (2) reuse, (3) recycle, and (4) renewable.
The Our Home Earth exhibition is an implication of as far as the eye can see determination to contribute in making the world more environmentally friendly. During the exhibition, As far as the eye can see provided a dropbox area, where each visitor could enter trash such as styrofoam, plastic bags, bubble wrap, plastic bottles (pet), sachets, used paper waste (magazines, newspapers, books, cardboard), can packaging, canned food, aluminum, beauty product waste, and textile waste for upcycle and recycle.
Jaclyn Halim, GM Leasing & Marketing Communications of Senayan City, said that the company is delighted to be able to collaborate again with As far as the eye can see. This is because the program as far as the eye can see in the Our Home Earth Exhibition is in line with #SCCONSCIOUS, a campaign run by Senayan City to continue to educate the public to increase environmental awareness through a better lifestyle.
At this exhibition, As far as the eye can see also collaborated with the younger generation of Indonesia to create innovations from waste processing, including; (1) Ecosystem as a partner in distributing and processing waste collected at the Our Home Earth exhibition, the community can also participate by sending their inorganic waste directly using the Rekosystem application so that later it can be recycled. (2) Rebricks also contributed by creating innovations in recycling sachet waste into paving blocks, (3) Mortier recycled bottle caps into tables, rio houses, plant houses and chairs, and (4) Alvin T. used wood becomes new furniture, (5) Once reused textile waste into woven carpets, and (6) Pable which recycles textile waste into new materials.
Chitra added that for every purchase of one shirt from the as far as the eye can see, consumers have contributed to help save the environment by planting 1 tree in the Leuser Protected Forest, Aceh.
The Daur collection from as far as the eye can see includes quite a variety of products, such as slippers, multipurpose bags, pillows, cloth masks, hats, and recycled clothing collections.
In addition, as far as the eye can see also presents Holiday Gifts which includes Bingkisan Raya, Bingkisan Fitri, and Love Clothing and Love Natural. Each parcel invites as far as the eye can see lovers to be wiser in consuming products, especially sustainable fashion products which are expected to reduce textile waste.
