Bali Digital Fashion Week 2022 (BDFW) is the first digital fashion event in Southeast Asia. Initiated by MAJA Labs and ICCN. The holding of BDFW 2022 presents local and international artists. Aims to reduce waste and waste of fashion products that are increasingly polluting the environment. Fashion is a form of self-expression, with fashion a person can show who he is.

However, do you know the impact of the fashion industry? Since 2000, fashion production has increased. Increase even more in 2050 because clothes are already cheap and easy to throw away.

The impact that is not realized is waste. Approximately 92 million tons of textile waste is created annually from the fashion industry, the equivalent of one textile waste truck that is used or burned globally in one second.

In addition, the fashion industry consumes 93 billion metric tons of clean water annually. The dyeing process uses toxic chemicals and is responsible for 17 to 20 percent of global industrial water pollution.

From the negative impacts caused by the fashion industry, digital fashion is the solution because it will bring us to a new medium. It is known that digtial fashion is Virtual 3D clothing.

Designed by humans with Avatar and Augmented Reality technology instead of using fabrics and textiles.

Nowadays digital fashion is becoming popular because it gets cheap exclusivity and is widely sustainable, digital fashion gives us the possibility to express ourselves with unlimited creative freedom.

Digital fashion can also have a positive impact on society, such as the economy, social and culture.

But most importantly the impact on the ecosystem created by NFT projects, brand activities and exhibition events.