The world is currently facing climate and environmental damage due to irresponsible human actions in utilizing Natural Resources (SDA). In various industries, environmental issues that are sustainable (sustainability) are now continuously being echoed to create awareness of responsible behavior towards the earth. One of the many industries that are also responsible for environmental damage is the fashion industry.
It should be noted, fashion waste has become the largest contributor to waste in Indonesia.
Launching from the Zero Waste Indonesia page, at least the production of textile fabric waste in Indonesia is quite high.
Because annually, Indonesian textile factories can produce 33 million tons and that produces one million tons of textile waste that is wasted in the environment.
That is the basis for Outdoor Adventure to present collections with the themes #AyoSelingkuh and #KaDRTe to invite generation Z and millennials to start paying attention to the environment.
#AyoSelingkuh stands for 'Let's Save the Environment', while #KaDRTe stands for 'Local Work, Environmentally Friendly Recycling and Affordable Prices'.
In presenting its newest collection, this brand is collaborating with the Kalangsari Pride community to raise this issue.
Kalangsari Pride is a group of young people who care about the environment.