Bandung's original Muslim fashion brand, Shafira held an event titled "the beauty of togetherness" as a gathering and appreciation event for all loyal Shafira members, especially in the Bandung area, Saturday (8/4/2023) at GH Universal Hotel, Jalan Setiabudi. This event is also a special moment in the month of Ramadan through togetherness and captivating offerings from various series of special events. Shafira's founder, Feny Mustafa hopes that we can continue to build kinship and positive energy, so that we are able to perfect happiness together in this blessed month.
"Since it was pioneered in 1989, Shafira has become a brand that has pioneered Muslim fashion trends in Indonesia and provides classy and premium quality in supporting various Muslim activities in Indonesia and abroad," he said.
This activity also collaborated with Adelle Jewelery with the presence of its Private Manager, Ninis, and GH Universal attended by its General Manager, Cita Hepeningtias to develop its fashion so that it can touch the various needs of the people of Indonesia and the world.
"We, together with Adelle Jewelery, want to bring Indonesia to have a classy fashion and jewelery brand, and are committed to providing the best in warm service like family," he said.
Ramadan with Shafira this year, displays its luxury through the latest collection with the theme World Of Romance which presents various special collections from Ramadan to welcoming the Eid Al-Fitr victory day which is full of a touch of sincerity, luxury and love.
"Each collection features exclusive materials from France, such as organza jacquard, French lace, printed filament chiffon, seersucker chiffon, and many more. Rich details in each collection, such as pleats, smocks, ruffles, even intricate handcrafting embroidery," he said.
In addition, he continued, the collection presents charming colors, one of which is presented at this event, the Moonlight Color series as the Lebaran signature collection and as a choice of clothing for special events, whose luxurious and elegant colors can perfect any appearance in various exclusive activities.
"Each collection is designed in a dazzling manner, as a choice of collections that can be combined with a variety of the best jewelry, giving a touch of class and luxury, which will perfect every self-charm. So, we invite loyal Shafira members to the Bandung area," he said.
Feny emphasized that every time a product is released at several moments including Eid, the theme has been prepared since the middle of the previous year, including the moment when the trend is changing of the year.
"We usually collect (themes) from the latest international fashion. Well, usually the theme is from the colors, textiles, and characteristics of each designer. But, basically, the theme corresponds to textiles and the colors are almost the same, except for special clothes. for the culture of clothing and materials, it is different from big international brands that are everywhere," he said.
Feny emphasized that their textiles were different from the materials used by other brands because they were of different grades, so what Shafira wore was limited edition and could not be compared to products commonly found in malls.
Even if you want to compare, you can look at boutiques in France, Italy or the United States.
"Our collection also of course adapts to its users to be able to appear flexible and elegant for social gatherings, work, or even just at home," he said.
