Sustainable fashion or sustainable fashion has become an important issue in the fashion industry today. A number of world multi-brand companies have also launched products made from environmentally friendly materials, including Urban Icon. Please note, the concept of sustainable fashion itself is fashion practices that use environmentally friendly materials, support fair production, reduce textile waste, and promote slower fashion cycles. By adopting a sustainable fashion, companies can contribute to environmental preservation, maintain the balance of the ecosystem, and ensure the availability of resources for future generations. In addition, sustainable fashion also allows shoppers to express their style and personality through responsible clothing choices.
Therefore, in 2023, Urban Icon presents two world-renowned brands that have implemented sustainable fashion concepts, namely WEAT and JW Pei.
WEAT itself is a well-known bag brand founded by a designer from Germany, Nina Sieber, in 2017. Nina first founded WEAT in Hong Kong, and the brand has created a sensation in the fashion world ever since.
For WEAT, sustainability actually means using long-lasting, high-quality materials. It also includes a timeless design, which is designed to be suitable in all seasons, with the aim of reducing waste in each fashion cycle.
"Various styles and colors were involved to create a fresh design. The materials used are also of the highest quality, with attention to detail that is on point! However, what is certain is the design of the WEAT bag which is very versatile, so it always suits any trend and season ", said Dameria Hutabarat as Product & Planning Manager of PT Sentralwatch Perkasa Internasional.
As for JW PEI, this brand was first founded by married couple Yang Pei and Stephanie Li in 2016 in Los Angeles, United States. This brand is known for its iconic logo in the form of the Chinese character "FEI" which represents the founder's family name.
The character "FEI" used also means "extraordinary" which represents brand identity. Apart from extraordinary designs, JW Pei is also known as a brand that upholds sustainability.
"Each bag is made using the best quality vegan leather material. Polyurethane and materials made from recycled plastic are also proof of JW Pei's commitment as a brand that actively promotes sustainable fashion - so you can shop in good conscience too. Not only that, the price offered relatively affordable, considering that the collection uses high-quality vegan leather, has a unique and minimalist design that is the most trendy at the moment, and many of the world's top celebrities are seen wearing it," Dameria said again.
