The recovery of various activities after the Covid-19 pandemic has also had an impact on the textile industry. This is because the various events that are held require costumes, uniforms or jersey to support the event. The increase in sales was also felt by Anugerah Fabric Store. The textile trading company that specializes in this t-shirt material, admits that there is an increase. Tedy Tarantino, General Manager of Anugerah Fabric Store said, apart from the many events requiring t-shirts, Indonesia has now entered a political year. "The upcoming 2024 election and presidential election will affect sales levels because there is a lot of demand for t-shirts for campaigns," said Tedi at a branch of the shop in the area of Jalan Colonel Sugiono Yogya recently.
In addition to the need for campaigns, the increase also came from the sector, the need for t-shirts for promos, which increased by almost 50 percent compared to last year. "Combed 30s and 24s cotton fabrics are indeed a favorite for making t-shirts, even the standard large distribution outlets use this type of material because it is comfortable to wear daily but still trendy," he explained.
For sports shirts or sports costumes, said Tedi, currently it is the largest market share. The fabric used is the dryfit type, which is still used by well-known brands for their sports jerseys. It can also be used for bicycle jersey, running, badminton, basketball, volleyball and others. "With the latest innovation, Airism makes dryfit comfortable for exercising, not hot, absorbs sweat quickly and dries quickly again," continued Tedy. Meanwhile, for party shirts for campaigns and promo shirts, usually use the hyget type. This fabric is cheap, but doesn't have a cheap handfeel and can still be used for normal events.
Tedy also doesn't deny that today's consumers already know which fabrics are good and which are not. They can shop anywhere to try and taste, but they always return to stores that dare to guarantee 100 percent money back if the fabric is not premium. "In our company, we dare to give such a guarantee and so far there have been no complaints," he said. This factor has also made the company, which was established in 2012 in Brontokusuman Yogya, a pioneer as the first fabric store to provide a 100 percent guarantee.
"Usually non-premium fabrics fade and shrink a lot, so this is what we don't have. Evidently, our products have also penetrated major distribution brands in Yogya, Surabaya, Bandung and Jakarta," concluded Tedy.
