Indonesia participated in the Paris Fashion Week Showroom B2B for the first time on 4–7 March 2022 at Palais Brongniart, Paris. At this time, Indonesia presented two local brands, namely "SeanSheila" with ready-to-wear fashion textile products and "JewelRocks" with jewelry products. . Furthermore, SeanSheila and JewelRocks will also exhibit the Summer/Spring collection at the Paris Fashion Week Showroom 2022 in the last week of September. Indonesia's participation in the event was realized in collaboration with the Indonesian Embassy in Paris and Tokopedia.

"Indonesia's participation in Paris Fashion Week 2022 Showroom B2B this time is a momentum for the two Indonesian brands that enter Paris Fashion Week 2022 to introduce and show that Indonesian brands are ready to compete with global fashion brands. It is hoped that other relevant ministries/institutions will be able to promote the involvement of more Indonesian fashion brands at the next Paris Fashion Week,” said Paris Trade Attache Ruth Joanna Samaria.

Ruth said that Indonesia's participation this time in Paris Fashion Week 2022 Showroom B2B even received a welcome from La Fédération de la Haute Couture et de ía Mode (FHCM), the official organization organizing Paris Fashion Week. FHCM gives a special attribute, namely 'Welcome to Paris - L'Adresse Showroom for Indonesian Designers'. "With this special attribute, it is hoped that it can attract potential buyers from France or surrounding countries," said Ruth.

According to Ruth, the second brand has gone through a direct curation process by a fashion agency in Paris that is a partner of the Indonesian Embassy in Paris, namely L'Adresse Paris Agency. “Several aspects that became the determining factor in the selection of participants in the curation process were in accordance with the tastes of the French market; management, financial, and product readiness; as well as commitment and collaboration in carrying out promotions at the Paris Fashion Week 2022 Showroom for two seasons," he added.