After going through the pandemic period for the last 2 years, more and more people are starting to realize the importance of paying attention to the comfort of their home. If previously we were used to unwinding by traveling out of the house, now we are more accustomed to just resting at home, and this makes the comfort of home, especially in the room, no longer a luxury, but a necessity. To answer this need, there are many brands of bedding in Indonesia that guarantee a quality rest experience. However, the Indonesian people certainly rely more on these needs to brands that are familiar to them and are very experienced in their fields in providing the maximum rest experience.
One of the largest sleeping equipment providers in Indonesia, PT Internal Textile Group. According to Irvan Nugraha, CEO of PT Internal Textile Group, since its founding in 1986, this company has provided bed linen, blankets, bed covers, and carpets for the needs of Indonesian families. In fact, it has now grown to have several well-known and favorite sub-brands for the Indonesian people, namely Lady Rose, Vallery Quincy, Internal, Aloha, and Illusions. With these 5 sub-brands that have their own characteristics, the Internal Group has become a local bed linen brand that can reach all levels of Indonesian society with bedding products that are not only of high quality, but are also very affordable.
In order to keep up with the times and meet the demands of the Indonesian people, the Internal Group has also collaborated with Sanrio, DC, and Doraemon to continue to be able to innovate and provide motifs that can be liked by many people. Some of them are Hello Kitty motifs, Doraemon, to superhero characters from DC with an official license.
"This official collaboration proves that we do not only pay attention to the marketability of the product, but also the integrity in the manufacturing process," he said.
The trust of Indonesian families in one of the most popular bed linen brands is increasing because of the support they have received from many popular celebrities in Indonesia. Some of them are Sandra Dewi and Via Vallen who have been brand ambassadors for the Internal Group, and Zaskia Gotik who has participated in promoting the Aloha brand.
This bed linen company held this campaign to be communicated through its many online platforms, from Instagram, Facebook, Tiktok, to the official website of the Internal Group. Through these various platforms, many programs have been launched. For example, free product set prizes for customers who interact the most with their social media accounts, Year-End Auction Storm program, customers can participate in online auctions via Instagram Internal Group to get the best products at the best prices, and many more.
However, the biggest program from the #InternalBikinHepi campaign has just started on December 15, 2021. As a token of appreciation for the trust and enthusiasm of its customers, the Internal Group held an Internal Sweepstakes program. Through this program that lasts for 6 months until June 15, 2022, customers have a great opportunity to win monthly prizes worth a total of hundreds of millions of rupiah in the form of a Xiaomi cellphone, 1 gram of gold, shopping vouchers, Vallery Premium Sheets, Internal Sheets, and Gopay balances, as well as a grand proze iPhone 13 Pro.
