MC Texstyle, a textile company in Jakarta, has its own way of marketing its products and facilitating transactions. They use digital platforms, from Instagram, Tiktok, Facebook, YouTube, to websites. All of these digital platforms are deliberately entered as an effort to approach potential consumers. Manav Chainani, as the owner of MC Texstyle explained, MC Texstyle is indeed targeting the online market in the sales process. This is done because MC Texstyle wants to offer convenience in transactions. “MC Texstyle offers convenience in shopping for fabrics, all transaction processes can be done only from home. Most of our customers are clothing line and convection brands from all over Indonesia who have limited time to come shopping for materials. This is the background for using digital in transactions at MC Texstyle," Manav Chainani said in his statement, Tuesday (17/5/2022).

To avoid the term buy a cat in a sack, MC Texstyle also offers a free handbook to its potential customers.

The handbook contains pieces of all types of fabrics that MC Texstyle sells. This offer is made as an effort to build trust so that potential consumers can know the real texture of the fabric only from home.

“For consumers who are contacting for the first time, we usually offer a free Handbook to find out the available fabric textures. We send the handbook containing the sample of the fabric free to all over Indonesia. Every day, we produce dozens of handbooks to meet the demands of prospective customers," continued Manav.

Manav also said that this method is not a new way to market a product, but he believes that the method he does has benefits for every consumer, including MSMEs who just want to start a business.

"MC Texstyle has professional human resources in each field, I strongly believe in convenience and ease of transactions," said Manav.

As a company that utilizes digital, Manav often gets many requests to open a physical store (offline). From the many requests, Manav said that he had prepared a physical store in the next few months.

“To increase trust and relationships with consumers, we have prepared physical stores. We plan to open it near Sunter Market, North Jakarta. It is currently in the renovation stage and I pray that it will open in the next few months," closed Manav.

For now, MC Texstyle is actively processing transactions through the @mctexstyle Instagram account and also through the mctexstyle.id website. Meanwhile, the tiktok account @mctexstyle is active to do soft selling and have fun content together.