MC Texstyle is a textile company in Jakarta that has its own way of marketing its products. Utilizing technology that is always evolving all the time, MC Texstyle has entered and grown on several digital platforms. Starting from Instagram, Tiktok, Facebook, YouTube, to Websites. All of these digital platforms are an effort to approach potential customers. Owner of MC Texstyle Manav Chainani, said, MC Texstyle is indeed targeting the online market in the sales process. This is done because MC Texstyle wants to offer convenience in transactions.

"MC Texstyle offers convenience in shopping for fabrics, all transaction processes can be done only from home," he said.

He explained that the average customer is clothing line and convection brands from all over Indonesia who have limited time to come shopping for materials. "This is the background for using digital in transactions at MC Texstyle," he said.

MC Texstyle also offers a Free Handbook to its potential customers, to avoid terms like buying a cat in a sack. The handbook contains pieces of all types of fabrics that MC Texstyle sells.

This offer is made as an effort to build trust so that potential customers can know the real texture of the fabric only from home. "For consumers who are contacting for the first time, we usually offer a free Handbook to find out the available fabric textures," he said.

According to him, the handbook containing the fabric samples was sent free throughout Indonesia. "Every day, we produce dozens of handbooks to meet the demands of prospective customers".

Manav said that this method is not a new way to market a product, but he believes the method he does has benefits for every consumer, including MSMEs who just want to start a business. "MC Texstyle has professional human resources in each field, I strongly believe in the convenience and ease of transactions," said Manav.

As a company that utilizes digital, Manav often gets many requests to open a physical store (offline). From the many requests, Manav claimed to have prepared a physical store in the next few months.

“To increase trust and relationships with consumers, we have prepared physical stores. We plan to open it near Sunter Market, North Jakarta. It is currently in the renovation stage and I pray that it will open in the next few months,” said Manav.