The Indonesian Textile Association invites national entrepreneurs to seize opportunities from the changing landscape of the fashion business which is increasingly dynamic. The association also calls on business actors not to give up on the onslaught of fashion products from abroad in the country.
Chairman of API Jemmy Kartiwa explained, in general, the trend of public spending on fashion products has changed drastically compared to what has happened so far. Currently, people's consumption of fashion products is no longer limited to certain moments or events.
"The shopping trend (fashion products) of the people may have changed, if in the past they only spent shopping for certain events such as Nataru and Lebaran. However, now they are shopping anytime," he said.
At the same time, the trend of Indonesian fashion consumer spending is more influenced by the quality aspects offered by the product, rather than moments like what happened in the old trend.
Specifically, Jemmy invited the industry to jointly capture this potential. Especially with the significant growth of the domestic middle class economic group that occurred before the pandemic began. In fact, the opportunity for the fashion market is also alleged to continue to widen towards the lower economic circles.
"That's why we can see that the lower class people are also trendy now," he said.
Not only that, the opportunity for national Muslim clothing products also has potential and is believed to be superior to products made in foreign countries. Opportunities for product diversification also continue to emerge due to developments in terms and demands during a pandemic.
His party is also strengthening collaboration between industry players in the textile world. For example, a pilot project in the form of a material center that is currently being worked on by API in West Java, by bringing the fabric industry closer to small and medium-sized producers or IKM.
This effort is intended to further close the distance between the production process and fashion consumers. Meanwhile, Jemmy also informed that the garment industry which targets the national market has also collaborated with SMEs using the core and plasma methods.
"I think we have to capture this opportunity. 270 million Indonesians are not only targeted by Indonesia, but there are foreign players. Do not let this big market only be enjoyed by foreign brands," he said.
In 2020, the Ministry of Industry noted, so far the textile and textile products (TPT) industry has played an important role in contributing to the national economy through foreign exchange earnings and employment.
Last year, the export performance of the apparel industry reached US $ 7.04 billion. The fashion industry is also closely related to the textile industry sector with a contribution of 6.76% to the GDP of the non-oil and gas processing industry in 2020.