Textile products made from natural colors from Bali that put forward a sustainable concept are selling well in foreign markets despite the Covid-19 pandemic.
Morning Motley, for example, companies engaged in dyeing services and selling fabrics from natural colors admit that they do not feel the impact of the decline in exports due to the Covid-19 pandemic. In fact, the export of its products tends to increase every month.
The owner of Pagi Motley I Made Andika Putra said that his product exports increased by 25 percent during the first semester of 2021 compared to the same period last year (year on year/yoy). The products exported are in the form of weaving, scarves, clothing, blankets, and fabrics with natural colors.
The company, which was only founded in August 2019, exports to Japan, South Korea, Denmark, Switzerland, the United States, the Netherlands, Germany, to Ukraine.
"For the first year, the monthly sales figure increased. From 2020 to the first semester of 2021, there was a 25 percent increase in turnover," he said.
Andika said that almost 80 percent of the products exported are in the form of dyeing services from fabrics and clothes sent by consumers abroad. Requests for dyeing services are usually made by customers for fashion show purposes. The rest, are sales made directly by Morning Motley.
"Almost 90 percent of our consumers come from outside, so they process the fabric into finished goods, after which we provide coloring services," he said.
According to him, the decline in exports of textile products made from natural materials did not decrease in the midst of a pandemic because sustainable products were the trade mark of his business. Moreover, the lifestyle of foreign markets that puts forward the concept of sustainability.
"Because of the lifestyle of outsiders who are aware of sustainable living. Not only organic food, clothing, home interiors, even for pets, they must have the same lifestyle as the owner," he said,
In the midst of the pandemic, his party had to feel the increase in export costs due to limited containers of up to 30 percent. However, these conditions did not affect sales. Moreover, the burden of costs is borne directly by the consumer.
"But shipping costs have become the burden of consumers," he said.