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PT PLN (Persero) recorded electricity consumption reaching 146 Terra Watt hour (TWh) from January to July 2021. This position grew 4.44 percent from the same period last year.

Indications of economic recovery after the peak of the pandemic were also seen in several sectors. For example, electricity consumption in the industrial sector grew by 9.93 percent.

This is a signal that the industrial sector in Indonesia has started to bounce back. On the other hand, the household sector grew by 3.34 percent.

"This certainly indicates that Indonesia has started to emerge from the COVID-19 pandemic, and the economy has started to run," said PLN's Director of Commerce and Customer Management, Bob Saril.

Based on PLN data, the industrial sector electricity consumption that experienced the highest growth was iron and steel at 21 percent, followed by automotive at 19.5 percent, textiles at 6.9 percent, plastics at five percent and food and beverages at 3.7 percent.

“For the business sector until July, it has not grown significantly. Even so, business sectors such as malls, shopping centers to the tourism sector are starting to show better growth,” added Bob.

The increase in electricity consumption can also be seen from the increase in peak electricity loads, especially in the Java-Bali electricity system.

It was recorded that in semester Iz2021, the peak electricity load was above 27 thousand megawatts (MW) with the highest peak load occurring on June 8, 2021 at 27,335 MW. Previously in 2020, the peak load of Java-Bali electricity was only at 26 thousand MW.

To increase electricity sales, PLN will focus on strategies to boost demand which will be pursued through intensification and extensification efforts.

The intensification strategy is carried out by PLN through bundling and promos to increase customer convenience, such as the Super Merdeka Electric power promotion promo, which is the provision of special prices for Connection Fees (BP) on Power Added Services for Low-voltage Consumers with 1 phase power of 450 volt amperes (VA) and 900 VA. in all tariff categories with a choice of final power from 900 VA to 5,500 VA, with only a fee of IDR 202,100.

The intensification strategy is also carried out through the implementation of a lifestyle using electricity-based equipment in daily life or an electrifying lifestyle, such as encouraging the ecosystem and the use of one million induction cookers and battery-based electric vehicles.

In addition, the extensification strategy is pursued by PLN by looking at potential market niches such as electrifying agriculture and electrifying marine for the agriculture, plantation, and fishery sectors.