The textile and garment sector business group, Trisula Group, launched an electronic commerce or e-commerce platform called Yukshopping.com. The establishment of this new entity is carried out to improve online sales performance and become a one-stop-solution for the company's products. Trisula Group has two public companies in the textile and garment sector, namely, PT Trisula International Tbk (TRIS) and PT Trisula Textile Industries Tbk (BELL). Yukshopping.com itself is managed by a company called PT Tricom Mitra Mandiri. Its shareholders are Trisula Group entities, including Trisula International, Trisula Textile Industries, PT Chitose Internasional Tbk (CINT), PT Mido Indonesia, and PT
Trimas Sarana Garment Industry.
Trisula International President Director Santoso Widjojo said that this platform will sell various products, both internally and externally belonging to the Trisula Group. The products in question include clothing, fabrics, furniture, as well as functioning as a property marketing network site for the Trisula Group.
"The Covid-19 pandemic has changed people's behavior in carrying out various daily activities. With this shift, Trisula Group sees an opportunity by launching an e-commerce platform, Yukshopping.com," he said in a written statement, Monday (2/11).
Corporate Secretary of Trisula Textile Industries R Nurwulan Kusumawati said, not only products from the Trisula Group, this e-commerce platform will also be open to other products and brands who want to cooperate.
“Hopefully this one-stop-solution online platform can increase our online sales. Since the beginning of the year until August 2021, BELL's online sales also grew by 33% from the same period in the previous year," said Nurwulan.
Despite having Yukshopping.com, sales of Trisula Group products will also continue to be supported through several marketplaces in Indonesia, namely Zalora, Shopee, Tokopedia, and Lazada. "Through the Yukshopping.com E-Commerce platform, we can more easily carry out promotional programs and can more quickly introduce existing products in an integrated manner," he said.
