The country's fashion industry is starting to show a resurgence in the midst of the Covid-19 pandemic. One by one local brands began to appear offering quality collections derived from the beauty of the fabric of the archipelago. This is also presented by LAKON, a multi-brand store that works with craftsmen in Indonesia. Last night, LAKON Indonesia presented several modern collections wrapped in archipelago literature. "This collection is designed in order to raise the wealth and potential of the diversity of traditional Indonesian textiles which are national treasures. There are 60 collections with various Indonesian fabrics such as batik, weaving and ulos," said LAKON Indonesia
founder Thresia Mareta when met on the sidelines of the Aradhana Silhouette show in the KRTA program in Smesco Building, Jakarta, Thursday (11/11/2021).
Furthermore, the collection is equipped with various accessories from supporting partners such as bags from regional SMEs and shoes from Fortuna Shoes Indonesia.
This event is part of the collaboration between the Ministry of Cooperatives and SMEs through Smesco Indonesia in collaboration with LAKON Indonesia, Bank Rakyat Indonesia (BRI), and Bank Indonesia (BI). The parties launched the KRTA project to present modern fashion products derived from wastra raw materials or traditional fabrics.
These products are expected to become new Indonesian clothes and will be used by the public. It can also be an alternative reference for modern and inclusive national clothing designs that can be adopted by all fashion SMEs throughout Indonesia.
KRTA is one of the results of SMESCO LABO's 'Future Fashion' initiative initiated by Leonard Theosabrata as President Director of Smesco Indonesia.
"We have traditional clothes that will always be there, but through KRTA we want to offer new Indonesian clothes, a new identity," said Leonard
He also hopes that KRTA can become a new vocabulary like batik. Leonard also admitted that he had spoken with the Ministry of Education, Culture, Research and Technology so that it could become a cultural heritage object.
"But to make this real, the product must be adopted by the community first. In the sense of the word, the community must love the product first. That is our hope for the future," said Leonard.
If all are adopted properly, according to him, it will not only have an impact on the preservation of the cultural heritage of traditional fabrics, but also many MSMEs will benefit.
"That's an important economic value. The vision is indeed to improve the economy of MSMEs. Imagine if SOEs could use KRTA products.
In a press statement, Monday (11/8/2021), Leonard said, KRTA is one of the results of the 'Future Fashion' initiative from SMESCO LABO under the direction of the Minister of Cooperatives and SMEs Teten Masduki. The project aims to strengthen the learning function and capacity building for small and medium-sized industry players.
"So with research and development carried out by experts in their fields in this project, small and medium industry players can more easily adopt the results so that they can help their current and future businesses," said Leonard.
Furthermore, he said MSMEs need a place to be creative and experiment. The existence of SMESCO LABO can be a new link between the government, initiators, and MSME actors in responding to issues, ideas, and product development.
Together with Lakon Indonesia, SMESCO also conducted experiments on cuts to maintain the perfection of traditional techniques and considered the use of various traditional textile materials such as batik, ikat, and songket.
"By creating inspiration to process the wastra, it means that we open up opportunities so that traditional fabrics can not only be used by the people of producing regions but also all Indonesian people. This is also to realize various things that can become new capital for them in developing their business from the past. to time," Leonard said.