Traders at Tanah Abang Market, which has been known as the largest textile wholesaler in Southeast Asia, have also been affected by the pandemic. Their turnover fell sharply because of the lack of visitors. Now their business is booming again. To encourage the business recovery of Tanah Abang textile traders, Randy Widjaja took the initiative to create a Palugada Tanah Abang social media account on Instagram. This account is designed as a medium for promotion and buying and selling via online as well as introducing their wholesale store to a wider network.

This account with the address @palugada.tanahabang is to connect potential buyers from various regions with a collection of wholesale stores.

Randy Widjaja stated that his party invited Tanah Abang traders to be digitally literate in marketing their products. "We will be able to help the public to buy our products with a variety of attractive promotions," he said at the launch of this account, Tuesday (8/2/2022).

He emphasized that his party is trying to be a solution that connects Tanah Abang wholesalers with potential buyers from all over Indonesia and even abroad such as Malaysia, Singapore, the Philippines and Vietnam.

"The response of traders is very positive with this, they consider this a breakthrough that provides a solution for the current conditions, not a few have been helped through Palugada Tanah Abang," he said.

It also encourages traders to build their own product brands and expand reseller networks. This account has collected about 1200 stores and is targeted to continue to grow to 5000 stores.

It also prepares non-fashion categories such as wholesale shops for underwear, baby supplies, sandals/shoes, bags, to textile materials.

His party will also launch the Palugada TV channel on Youtube to review the Tanah Abang Grocery Store, starting from fashion trends, featured products, tips, Culinary and others.

Hery Supriyatna, Manager of Tanah Abang Block A Market said, Tanah Abang Block A will also provide support for this initiative because he thinks it will really help traders in Tanah Abang Block A quickly get back to normal conditions.

"In addition, we will also participate in helping to socialize Palugada Tanah Abang so that it can be more advanced so that all traders in Tanah Abang will enjoy the benefits in the future," said Hery.