Textile and textile product (TPT) entrepreneurs in the country are made uneasy by the condition of the world economy. For example, the decline in purchasing power in several countries. It is feared that this will have an impact on Indonesia. TPT entrepreneurs abroad will certainly target new markets so that their products can be sold. One of the potential markets being targeted is Indonesia.
"In Bangladesh and China, demand has also dropped significantly, so we have to look after the domestic market. In March-April (there is) this Eid moment, we must ensure that this market is for the domestic industry," said Chairman of the Indonesian Textile Association (API) Jemmy Kartiwa Sastraatmaja, Friday (20/1/23).
TPT exporting countries from various countries began to target Indonesia. Indonesia is seen as a big market with better purchasing power.
"Indonesia is not the only TPT exporting country. Bangladesh, India, China are far above Indonesia. Indonesia's exports account for 30%, 70% of TPT relies on domestic. Plus the TPT exporting countries are looking for new markets, don't let them enter Indonesia, which has more purchasing power. better than other countries," he said.
Usually every year, the moments of Ramadhan and Idul Fitri are the times when the purchasing power of Indonesians increases due to the Holiday Allowance. Looking for new clothes becomes a habit every year. Do not let, the clothes they buy are mostly imported products.
"We hope this market will be secured for the domestic market. Recession recovery may only occur in the middle of 2024, this period will be a difficult moment for the national industry," he said.