The trend of buying used clothes or thrifting is now growing rapidly in Indonesia. Used clothing stalls online and offline are now better known as thrift shops. The term thrift shopping comes from English, where thrift means savings. Meanwhile, shopping is the activity of buying goods. So thrifting is defined as a shopping activity with the smallest possible cost. The trend of shopping for used clothes or what is commonly called thrifting, is currently mushrooming in Indonesia, one of which is in Purwokerto City, Banyumas. This can be seen from the enthusiasm of the public to attend the Banyumas Thrift Market thrifting event which will be held on 21-25 December 2022 at Moro Mall Purwokerto.
"In the past, the thrifting segment was probably only among young people. Now you can see that there are men and women who are interested. It has even penetrated the upper middle class, which means that the demand is wider," said Farel, owner of a thrift shop.
Banyumas Thrift Market is an event created by the thrifting community in Purwokerto City. A total of 84 tenants also enlivened the event. Goods sold are very diverse, ranging from T-shirts, jackets, shoes, hats, pants, and others.
Reported via Instagram @banyumasthriftmarket, in the future thrift events will be held once every three months in various places in Banyumas Regency. Until now, this event has been running for 5 times and the last one is the 1 year celebration of Banyumas Thrift Market.
The event, which was held for five days, was also enlivened by various live music performances and giveaways every day.
"Initially, because I wanted to have branded goods but had no money, I ended up looking for used goods that were much cheaper but still of good quality," said Indra, one of the thrift enthusiasts.
One of the problems with the thrifting trend is the increase in textile waste. Because the majority of goods sold are imported goods, clothes that should be waste in other countries actually have economic value in Indonesia.
Actually, the threat of clothing waste can be minimized if people are not too consumptive in shopping. This means they can find clothes that suit their needs and can be used for a long time. The lack of public education about thrifting makes consumers more consumptive when they see used goods that look like they are still usable and at a low price.
The concept of selling used goods which has a focus on reducing textile waste, can also be done by changing products that have been used so that they can be reused or "reworked".
With the rework concept, the clothes we have can be modified according to our taste. Rework can be done by cutting, decorating, or even combining several pieces of clothing into a new model of clothing.
For this reason, the community needs to be directed and re-explore what thrifting trends are and the positive impacts that can be taken. Instead, use used items according to their function and the needs of each person.
When thrifting is done the right way, this trend will last for a long time. However, if it is only used as an arena for the excitement of young people to appear fashionable, this trend will disappear in just a few moments.