The efforts of PT Trisula Textile Industries Tbk (“BELL”), a publicly listed company providing quality fabrics, uniforms and fashion, to strengthen sales through digital platforms have shown results, where in 2022 the Company's online retail sales managed to grow by double digits. Therefore, BELL will utilize a multi-channel strategy to boost sales in 2023. By strengthening sales through this digital platform, the Company aims to increase sales turnover as well as network expansion. In addition, the Company also continues to actively add offline retail stores.

“BELL needs to quickly adapt to the trend of rapidly increasing digital economic activity, so that it can also seize the digital economy market which continues to increase rapidly. For this reason, BELL is intensively strengthening online sales, without abandoning offline sales development," said BELL Corporate Secretary, Terry Aditya Zulfianda.

For this reason, BELL has strengthened the Company's digital channels by selling on the Yukshopping.com e-commerce platform with the Trisula Group which started in 2021. In addition, BELL also markets its products in various marketplaces.

The rapid growth in online sales has raised the Company's hopes of being able to boost its total sales growth even higher in 2023. In January-September 2022, BELL recorded sales of IDR 312.66 billion, an increase of 6% from IDR 293.66 billion in the same period last year 2021.

In that period, the Company's domestic sales were recorded at IDR 302.50 billion or 96.75% of BELL's total sales, while export sales were IDR 10.17 billion or 3.25% of total sales.

The domestic sales contribution in 2022 increased compared to the same period the previous year, where BELL's domestic sales portion was 94.76% compared to export sales of 5.24%. Given the ongoing world recession, it is estimated that this year the domestic market will increasingly become the mainstay of the Company's sales.