In the midst of a wave of layoffs (PHK) in the textile industry, PT Bersama Zatta Jaya Tbk (ZATA) is actually aiming for this year's revenue to reach IDR 225.3 billion with a performance growth target of 10 percent. PT Bersama Zatta Jaya Tbk Corporate Secretary Irvan Rachmawan said, this was because the company with the ZATA issuer code was not affected by the instability of geopolitical conditions, because it did not rely on the export market. “Currently our main focus is on the domestic [market]. So that it will not be affected by the disruption of exports to America [United States] and Europe," said Irvan, Wednesday (8/2/2023).
Optimizing the domestic market is also one of ZATA's focuses as a strategy to pursue a target of 10 percent performance growth and revenue of IDR 225.3 billion.
"The business strategy remains consistent in maintaining business sustainability. For 2023, Zata is still concentrating on optimizing the fulfillment of the domestic market," added Irvan.
Even though, said Irvan, currently ZATA, which is also called Elcorps, is working on cooperation for marketing in the Middle East.
"Although it does not rule out the possibility of exploring export market opportunities, including the company's collaboration with Al Wafaa Investment Oman to work on the Middle East market which was agreed last December," he said.
According to him, after declining drastically during the pandemic, the textile industry will start to improve along with economic growth. Moreover, this optimism, he said, was supported by an increase in sales of ZATA in early 2023.
"We are optimistic that the fashion market in 2023 will grow better than 2022, it is proven that our sales at the beginning of the year grew above the target," he said.
As previously reported by Bisnis, the textile and textile products (TPT) industry, especially garments, is being overshadowed by a storm of layoffs. It was recorded that there were additional layoffs of 15,316 people during the October - November 2022 period.
Quoting data from the Indonesian Employers' Association (Apindo), the total garment factory workers who lost their jobs until early November 2022 reached 79,316 people from 111 companies.
In fact, the turn of the year has not provided bright prospects for the textile industry. Industry players assess that in 2023, the industry's performance has the potential to be darker.
“The 2023 performance is overshadowed by inflation in Europe and the United States, which is still high and also high interest rates. The focus of TPT in 2023 is the domestic market," said General Chair of the Indonesian Textile Association (API) Jemmy Kartiwa Sastraatmadja, Monday (16/1/2023).
