PT South Pacific Viscose (SPV), a textile company from Austria, invested a large amount of funds, namely around US$100 million or the equivalent of Rp. 1.5 trillion, in Indonesia. This investment was realized through the launch of their newest product, Lenzing Ecovero. As one of the world's leading rayon fiber producers, PT SPV has made significant technological efforts to develop viscose rayon fiber which has a more positive environmental impact. PT SPV is a subsidiary of the Lenzing Group, a company known as one of the largest producers of specialty fibers in the world as raw materials for wood.
The viscose fiber produced by them has met the internationally recognized EU Ecolabel certification standards and is the first product in Southeast Asia to meet this certification.
The Lenzing Ecovero brand itself is produced with high sustainability principles. In the production process, starting from the raw material collection stage, the production process, distribution, until the end of the cycle when the product is discarded, the use of fossil energy and water is reduced to 50 percent lower than generic viscose fiber.
Products labeled Lenzing Ecovero have been applied to various textile products, such as woven fabrics and knitwear in the fashion world, including fashionable tops, dresses, t-shirts and casual clothing.
Taufiek Bawazier, who serves as Director General of the Chemical, Pharmaceutical and Textile Industry (IKFT) at the Ministry of Industry of the Republic of Indonesia, revealed that this increase in investment has created new jobs for around 1,500 people.
Apart from that, he also highlighted the great potential of this SPV product if it is able to gain market share in Europe.
It is believed that this will provide a significant boost to the export of Indonesian Textile and Textile Products (TPT) industry products to the global market. Moreover, current global trends show a strong tendency towards sustainable products that are environmentally friendly.
The development of Lenzing Ecovero is a concrete manifestation of Indonesia's commitment to reducing greenhouse gas emissions in the industrial sector in the provinces of DKI Jakarta, West Java and Banten, in line with the implementation of the Zero Emissions Roadmap by 2060.
This step is also in line with the government program stated in the National Industrial Development Master Plan and the Making Indonesia 4.0 roadmap, which aims to increase synthetic fiber production capacity and build a sustainable functional clothing production ecosystem.
