PT Trisula International Tbk. (TRIS) is targeting sales growth of 5 percent on an annual basis by intensifying a number of strategies this year.
Trisula International Marketing Director Kartono Budiman said one of the strategies was to increase the target export market to increase to 5 percent this year. According to him, currently Indonesia is the 22nd largest garment exporter in the world and the 8th largest garment producer in the world.
The contribution of exports to the company's revenue also increased by 3.4 percent in the last pandemic year. This makes the contribution of exports which in 2019 amounted to 48.7 percent to 50.3 percent in 2020.
"Our biggest export destination countries are America and Australia. Export potential can still be explored and developed to improve our performance," he said.
Kartono explained a number of positive catalysts to increase the export market, including the controlled pandemic, causing customers to start placing orders and to resume product development with the company.
In addition, the company's cooperation with existing and new customers is still running well. It is also hoped that this will increase new orders from new brands this year.
"This has given us a lot of confidence that the market can come back at least in the second semester of 2021," he said.
Last year, the PUMA clothing manufacturer also exported products for handling the pandemic, namely Personal Protective Equipment (PPE) and non-medical masks.
For information, TRIS's performance in the first quarter of 2021 has improved by recording sales of IDR256.5 billion or an increase of 2.7 percent from the fourth quarter of 2020. In addition, TRIS is targeting profit growth of 3 percent from this year's sales. The company also budgeted a capital expenditure of Rp 21.8 billion for the purchase and maintenance of machines.