In order to enter the age of 68 years on June 25, 2021, Behaestex, on this anniversary, took the theme "Maintaining Tradition, Making Achievements, Maintaining Reputation".
As a brand that has been established since 1953 and is known for its premium quality gloves, Behaestex has developed digital sales through various marketplaces and launched the first digital sarong reseller platform, namely Sarong Indonesia.
Behaestex, through the BHS and Atlas brands, continues to innovate by taking strategic steps to improve the quality of its products by maintaining Indonesian cultural values. Through its Atlas and BHS brands as well, Behaestex continues to be committed to launching products with attractive motifs which are expected to always remain the pride of the Indonesian people.
At the age of 68, one of Behaestex's achievements is to become a textile company that presents quality local products and is distributed to various foreign countries. Behaestex is also present to the community to participate in preserving the gloved culture as the identity of the Indonesian nation.
President Director of PT Behaestex, Najib Abdurrauf Bahasuan, said that his company's best achievement is to be able to present quality products that people like. In addition, his party is proud to be able to participate in preserving the gloved culture as the identity of the Indonesian nation.
The series of events for the 68th anniversary of Behaestex were conducted online and offline. For events conducted online, Behaestex presents BHS Sarong Online Auction activities starting at a price of Rp. 68 thousand, Video Contest with the theme Me & My Sarong, giveaways, and distribution of vouchers and discounts of up to 68 percent in various marketplaces. Meanwhile, for its offline activities, Behaestex will present a series of events to spread 10,000 pieces of sarongs and spread 68 cones to orphanages.
On June 25, 2021, Behaestex will also launch a call center center that aims to provide services and complaints from the public faster.
"Behaestex's hope at the age of 68 is that we continue to be committed to improving services to the community for the better. Both in terms of products, sales, and customer care," Najib added.
