PT Mitra Kreasi Garmen is exploring opportunities to collaborate with Best Brands, a premium clothing and beauty brand from Bulgaria. Garment Creative Partners with the Mills brand have submitted product samples to Best Brands, facilitated by the Indonesian Embassy in Bulgaria.
Indonesian Ambassador to Bulgaria Iwan Bogananta stated that the facilitation carried out by his party was part of efforts to spur Indonesian exports, so that they could contribute to economic recovery during the pandemic.
"We hope that the handover of textile products to a well-known Bulgarian brand will soon pave the way for the revival of our textile industry to the European market," said Iwan.
Mills' representative at the handover, Fransen Susanto, also hoped that the facilitation could encourage the penetration of Indonesian textile products in Bulgaria and the European region.
“We hope that Indonesian products can enter the Bulgarian market in the near future. This step is really a breath of fresh air in supporting efforts to recover the national economy after the pandemic," said Fransen.
In addition to being the official sponsor of the Indonesian national football team, Mills also collaborates with several Liga 1, Liga 2 clubs, and has been trusted as an apparel partner for English League club Tranmere Rovers.
In addition to being engaged in apparel production, in the middle of this year Mills also entered a new line of business, namely high-tech sports shoes that have attractive designs and are marketed at affordable prices.