When almost all business sectors experienced a contraction during the COVID-19 pandemic, textile product export activities from Indonesia actually experienced positive growth. Both ethnic textile products and textile products in the form of apparel. General Manager of Country Fiesta, Chandra Irawan in his press statement said the trend of increasing exports of textile products began in early 2021. "Exports of Indonesian textile products during the pandemic have increased because there is government support to introduce textile products to the international market," he explained in the relaunching of the Country Fiesra brand together Brand Ambassador for Country Fiesta, Jonathan Frizzy at Sogo Mall Kuta last week.

The increase in demand for the export market is recognized by Chandra up to 50 percent with a target market in three countries in Asia. In addition to the export market, for domestic sales, Chandra acknowledged, it also experienced an increase of up to 70 percent, especially for retail sales.

The 70 percent increase, according to Chandra, occurred because the absorption of local textile products in the domestic market had also increased since 2019. "For the domestic market, the increase occurred in almost all segments, because our brand does provide clothing products for all segments," he said.

For the sales target in 2022, Chandra said that in 2022, Country Fiesta set a sales target of 90 percent. "We are optimistic that we can achieve the target, because in 2022 we are exploring the American market, which is currently able to accept our products," he said.

Meanwhile, Jonathan Frizzy, Brand Ambassador of Country Fiesta admitted that his party is optimistic that Country Fiesta can become one of Indonesia's global fashion products. "This is because the quality and trends brought by the country fiesta are timeless," he explained.