The onslaught of the pandemic, which is still ongoing until now, has not dampened the enthusiasm of the textile issuer, PT Trisula Textile Industries Tbk (BELL) to achieve the best performance. Management said that his party had launched various strategies in order to adapt to the situation and impact of the corona pandemic. Trisula Textile's Corporate Secretary, R Nurwulan Kusumawati said, one of the strategies the company continues to promote this year is to optimize BELL's expertise in customized orders for textile, uniform, and retail products according to customer needs.
He continued, maintaining good relations with customers has always been a priority for the company, including this year. So that going forward, BELL will continue to strive to develop new products according to customer needs, and pay attention to sustainable production processes.
"Another strategy is that there are still very wide opportunities for BELL to get uniform orders from both the government and the private sector, this is because with maintained quality BELL can gain the trust of customers," said Nurwulan, Tuesday (8/2).
The surge in cases of the Omicron variant of Covid-19, which began to occur in various regions in the country since the beginning of 2022, has made the company even more aggressive in carrying out an omnichannel sales strategy, both online and offline.
In order to anticipate the impact of declining sales due to the social restriction policy, BELL also seeks to maximize marketing potential in digital marketing, one of which is the launch of an e-commerce platform called Yukshopping.com.
This shopping site, which was created with Trisula Group, aims to improve online sales performance and become a one-stop-solution for Trisula Group products. Meanwhile, the products sold consist of products from the Trisula Group and those outside the Trisula Group. "For example, such as clothes, fabrics, furniture, and property," he said.
However, BELL does not only sell products online through Yukshopping.com, but also through other online marketplaces, such as Shopee, Lazada, Tokopedia, and so on. "It is hoped that this BELL strategy can provide better performance in 2022," he concluded.
