PT Shoes Bata Tbk (BATA) has prepared a number of business agendas to face 2022. To support its plan, this footwear manufacturer has prepared a capital expenditure of more than US$ 1.5 million for this year. Bata Indonesia Country Manager, Ajay Ramachandran said Bata is making the best preparations for 2022, starting from offline stores, online through e-commerce, human resources (HR), marketing, factories, and other investments. Ajay says so far the preparations are on the right track. "In general, we see 2022 as a normal year. The first quarter may be full of challenges due to the emergence and surge of the Omicron variant of Covid 19,", Wednesday (16/2).
Meanwhile, Ajay also saw that the Covid-19 pandemic at the beginning of this year had an impact on the slight delay in the supply of raw materials and finished goods from China. Despite facing challenges, BATA management has prepared a number of business agendas to realize business opportunities in 2022.
Ajay explained that his party will focus on a number of agendas, namely achieving topline and bottomline targets for the organization, expanding and strengthening retail stores in the right locations. Then, drive e-commerce and omni-channel businesses through the company's website as well as marketplaces and in-store sales. In addition, BATA will also maintain production at an optimal level.
To support the four business agendas, Ajay revealed that his party is preparing a strong capital expenditure in 2022 of more than US$ 1.5 million for all business agendas including new stores, repairs to existing stores, and omni-channel implementation.
Unfortunately, Ajay did not specify how many new stores BATA will build this year.
At the end of last year, BATA announced that it had established a subsidiary named PT Shoes Bata Online which at that time was operating partially.
Launching information disclosure on the Indonesia Stock Exchange (IDX) on September 30, 2021, BATA's Corporate Secretary, Theodorus Warlando explained that PT Shoes Bata Online is engaged in retail trading through media for textile commodities, clothing, footwear, and personal goods and website portals. or digital platforms.
The latest news, Ajay explained that PT Shoes Bata Online has made a very positive contribution to BATA. "Sales from the subsidiary are very encouraging for 2022 and their performance is far above the plan. This subsidiary can drive an additional 5% of our existing business," he said.
With the business agenda and support from its new subsidiary, BATA management is optimistic about 2022. Ajay sees that although his party will experience challenges in February and March 2022 due to the surge in Omicron, this shortfall will be covered in April and May 2022 during the Lebaran season.
