The existence of Indonesia's Micro, Small and Medium Enterprises (MSME) products is increasingly reaching the global market, apart from the increasing quality and demand of foreign products, but also because it is supported by intensive marketing by various parties. This proactive quality and marketing was represented, among other things, by the participation of 72 MSMEs assisted by Bank Indonesia (BI), including members of the Indonesian Sharia Creative Industry (IKRAI), at the "Bank Indonesia Special Week" event at the Indonesia Pavilion at Expo 2020 in Dubai, United Arab Emirates. (UAE), which is an international exhibition held every 5 years.
This activity is also a collaboration between BI and the Coordinating Ministry for Economic Affairs, DKI Jakarta Provincial Government, and industry. Carrying the motto of Indonesia: Archipelago of Opportunities, Showcasing MSMEs which was held from Friday (11/3/2022) to Thursday (17/3/2022) was part of the G20 2022 Presidency side event which emphasized the importance of the role of MSMEs as one of the finance track agendas. G-20 in the spirit of Recover Together, Recover Stronger.
The crowds of stands at the Indonesian Pavilion cannot be separated from the variety of superior UMKIM products which include jewelry, clothing including accessories, textiles and apparel, body care products, household knick-knacks, food and beverages, and others.
The introduction of MSME products at Expo 2020 Dubai has started since November 2021 through a fairly strict curation process. The quality of the curation is evidenced by the business follow-up requests that continue to flow from potential overseas buyers.
This buyer's interest will be responded to by Business Matching MSMEs as a meeting place and sales pitch for potential buyers from abroad.
The momentum of World Expo 2020 Dubai, as well as Dubai's branding as a global player in the world of Islamic fashion and fashion are also the right means to present the Fashion Show, Sunday (13/3/2022) Muslim fashion with the theme "Indonesia Modest Fashion Day" with a collection of Muslims/ modest fashion Indonesian designers collaborate with the UAE through the use of wastra fabrics.
In addition, BI Special Week also held a series of Business Forums from Monday (14/3/2022) to Thursday (17/3/2022) which raised various topics including information dissemination on Indonesia's potential in the global halal industry, digitizing payment systems for an inclusive economy. , and efforts to strengthen MSMEs in global supply chains.
Not to forget, Coffee Cupping was also present on Thursday (17/3/2022) which introduced the taste of authentic Indonesian coffee to the visitors, so that the entire event will become a magnet for potential buyers from various parts of the world.
