Exactly today (22/4), World Earth Day is commemorated where we must be made aware again about protecting the planet we live in. One of the earth's problems is fast fashion, launches earth.org, global demand for fashion and clothing has been increasing at an unprecedented rate so that the fashion industry now accounts for 10% of global carbon emissions, being one of the biggest environmental problems of our time. Fashion alone produces more greenhouse gas emissions than the aviation and shipping sectors combined, and nearly 20% of global wastewater, or about 93 billion cubic meters from textile dyeing, according to the United Nations Environment Program.
What's more, the world produces at least about 92 million tons of textile waste every year and that number is expected to soar to 134 million tons per year by 2030.
Seeing these problems, many fashion brands replace clothing materials that are more environmentally friendly or sustainable. Like one of them, local Indonesian fashion brand 3MONGKIS. Coinciding with Earth Day, 3MONGKIS in its newest collection titled 'Liquid Summer', the result of a collaboration with illustrator and visual artist Ykha Amelz, this collection made from TENCELTM natural fibers consists of a set of shirts, pants, and body suits.
The entire collection in the collaboration of 3MONGKIS and Ykha Amelz is made using environmentally friendly materials, namely TENCELTM fiber. The fiber made from wood pulp and is the basic material for making this yarn has a number of advantages that can add value to clothing products.
The 3MONGKIS collection made of TENCELTM fiber has the characteristics of a soft texture, bright and long-lasting color, and is safe for sensitive skin. This fiber also has good air circulation, so it keeps clothes dry and prevents bacteria from building up.
Through the latest collection of collaborations 3MONGKIS, Ykha Amelz, and TENCELTM fiber, we continue to be committed to responding to consumer desires for clothing products that are both stylish and friendly to nature.
"Not only made with natural and certified materials, TENCELTM fibers are also produced responsibly and have very little waste," explains Margret Marito, Marketing & Branding Manager, Lenzing Group SEA and Oceania.
